In the context of the digital economy, the revenue sources of internet enterprises have become increasingly diversified, with transaction structures and performance methods growing more complex. The traditional revenue recognition model centered on the transfer of risks and rewards faces challenges such as blurred applicability boundaries and insufficient comparability of accounting information. China's revised Accounting Standard for Business Enterprises No. 14-Revenue, issued in 2017, establishes a five-step revenue recognition model based on the transfer of control, which has profoundly affected the revenue recognition practices of internet enterprises. Focusing on three typical business models-online games, e-commerce, and Software as a Service (SaaS)-this study analyzes the differential applicability of the new revenue standard and its financial impact, drawing on case studies of Perfect World, JD.com, and Weimob Group. The findings reveal significant differences among the three business models in key areas including performance obligation identification, gross versus net method determination, and variable consideration measurement. The implementation of the standard affects the structure of enterprises' balance sheets and income statements through items such as contract liabilities and contract acquisition costs. Based on these findings, this paper proposes optimization suggestions from four dimensions: internal control, business-finance integration, industry guidance, and regulatory coordination.
New Revenue Standard; Internet Enterprises; Revenue Recognition; Five-Step Model; Financial Impact; Optimization Path.
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